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NEW YORK - Dominique Strauss-Kahn (picture) resigned from his post as manager of the International Monetary Fund (IMF) late on Wednesday - saying he felt compelled to focus his energy on the sexual assault charges he faces - as reports emerged that the Frenchman was once a client of a notorious New York brothel operator, whose call girls had complained about him being too aggressive. According to a letter released by the IMF's executive board, Strauss-Kahn denied the allegations but said he felt compelled to resign with "infinite sadness" because he was thinking of his family and he also wanted to protect the IMF. Behind bars on New York's Rikers Island since Monday, the beleaguered French politician was scheduled to return to a Manhattan court early today to again ask for bail on charges he sexually assaulted a hotel maid - a move certain to be vigorously opposed by prosecutors. In court papers filed by his defence team on Wednesday, Strauss-Kahn said he had surrendered his passport and would not flee the country. His attorneys proposed posting US$1 million (S$1.24 million) bail in cash and confining him to the home of his daughter, Camille, a Columbia University graduate student, 24 hours a day with electronic monitoring. They had proposed similar conditions at an earlier bail hearing but added the promise of house arrest on Wednesday. A judge denied him bail on Monday. Investigators revisited to the penthouse hotel room and cut out a piece of carpet in a painstaking search for DNA evidence, law enforcement officials said. New York detectives and prosecutors believe the carpet in the hotel room may contain Strauss-Kahn's semen, spat out after an episode of forced oral sex, the officials said. One of the officials said that the DNA testing was being "fast-tracked" but added that the results could still be a few days away. 'He paid for sex too' Meanwhile, infamous New York madame Kristin Davis claimed that Strauss-Kahn had twice used the services of her call girls in 2006, before he took charge of the IMF, according to reports. "He paid in cash," Ms Davis was quoted as saying, adding that he paid about US$2,400 for each two-hour session. "The first girl I sent to him said he was aggressive and didn't want to be back with him again." She added: "Strauss-Kahn was rough and aggressive, however he maintained a certain level of decorum because he was dealing with an agency." Strauss-Kahn was reportedly referred to Ms Davis by Bosnian prostitute Irma Nici, who had been living in Paris and figured in the sex scandal which saw Mr Eliot Spitzer resign as New York Governor in 2008. Ms Nici also claims to have slept with David Beckham, who denies the allegation. Agencies

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Fox <b>News</b> Awards College Challenge Winners - TVNewser

Fox News Channel hosted the winners of its 8th annual “College Challenge” competition. The winners, Emily Spain and Blake Hanson of the University of Missouri-Columbia, reported on the controversy surrounding “Proposition B” in Missouri ...

Katie Couric Signs Off From CBS Evening <b>News</b> for Last Time (Video <b>...</b>

After almost five years of anchoring the CBS Evening News, Katie Couric said goodbye for the last time Thursday night, E!Online.com reports. Followi.

The Conversation, the startup Australian <b>news</b> site, wants to bring <b>...</b>

What would happen if you had close to 1000 academics available to contribute to the breaking news cycle? Would it change the course, and the discourse, of news? Andrew Jaspan thinks it will. Jaspan, formerly an editor at The Age, ...

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Wednesday, May 18, 2011

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Arrowheadlines: Chiefs <b>News</b> 5/18 - Arrowhead Pride

Good morning, Kansas City Chiefs fans! We have a full plate of news for you today! Crazy, right?

Make: Online | <b>News</b> From The Future – Amputee Demonstrates Bionic Hand

News From The Future - Amputee Demonstrates Bionic Hand... Last year, Patrick, a 24-year-old Austrian, decided to have his dysfunctional hand amputated and replaced with a bionic hand. He lost the.

Ashton Kutcher&#39;s &#39;Men&#39; <b>news</b> stuns Charlie Sheen | Kitty Raymond <b>...</b>

More By Kitty Raymond. Ashton Kutcher's 'Men' news stuns Charlie Sheen � LiLo goes clubbing – and has a few drinks? Parents Mariah, Nick quizzed about alcohol � Miranda Lambert and Blake Shelton tie knot � Celebrity breakups! ...

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    Brad Friedman and Desi Doyen: &#39;Green <b>News</b> Report&#39; - May 17, 2011

    IN 'GREEN NEWS EXTRA' (see links below): Nat'l Academies of Science climate disinformation campaign; At industry's request, EPA delays rule on industrial emissions; CA sea lions get death penalty for eating salmon; Solar Plane Makes ...

    Arrowheadlines: Chiefs <b>News</b> 5/17 - Arrowhead Pride

    Good morning, Chiefs fans. Another slow day of offseason Kansas City Chiefs news. Enjoy.

    Social <b>news</b> show &#39;What&#39;s Trending&#39; debuts online - Lost Remote

    The show also featured a “like or dislike” segment that used sentiment analysis powered by Singley Mackie to see how the social world is reacting to the addition of Ashton Kutcher on Two and Half Men and other viral stories in the news. ...

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    I'm a New Yorker living in London since 2004, heading my PR consultancy Hai Media Group. I represent emerging technology companies, including many from Silicon Valley. Prior to moving to the UK, I worked with top PR agencies, including Hill & Knowlton, where I ran campaigns for Microsoft (Windows XP launch), Motorola, Olympus and more. I got my start in new technology in the late 90s, with CondeNet as a client, the online division of CondeNast publishing. For CondeNet I was a publicist for Swoon.com, one of the first online dating websites, Phys.com and Epicurious.com. I was in the heart of Silicon Alley during the dot com boom and got to know many of the scene's digerati, from going out a lot to 3-6 parties a night during the height of it all. Just after 9/11 hit New York City, I was made redundant from Hill & Knowlton, with hundreds of others, and found myself in an impossible economic climate to find a new job. In 2002, along with two other laid off professionals, we formed WeWantWork.com, a post-9/11 campaign to get New Yorkers back to work. As the group's PR and spokesperson, I appeared on CNN, NBC's The Today Show, BBC, 1010 WINS radio and many other outlets, including being featured in The New York Times, The Wall Street Journal, Time and more. We helped nearly 40 people who participated in the effort get jobs, including ourselves, and was commended by the Mayor, being invited to speak at the New York City Department of Labor. Marketing guru Seth Godin awarded WeWantWork.com a Purple Cow.

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    A Berlin newspaper floated the names of Josef Ackermann, chief executive of Germany’s private Deutsche Bank, and of Thomas Mirow, a German politician who heads the European Bank for Reconstruction and Development, a public body. SARKOZY KEEPS “LOFTY” DISTANCE … Bail would give Strauss-Kahn much better access to his attorneys and allow him to live in New York with his wife, prominent French television personality Anne Sinclair, while awaiting trial


    Originally posted here:

    Media Outrage » Blog Archive » IMF Chief Dominique Strauss-Kahn …



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    Apple pushing for smaller SIM standard | iLounge <b>News</b>

    iLounge news discussing the Apple pushing for smaller SIM standard. Find more Apple news from leading independent iPod, iPhone, and iPad site.

    Google <b>News</b> Blog: Expanding Google <b>News</b> for more variety and <b>...</b>

    Every day, Google News crawls through thousands of news articles to present you with the most relevant and recent stories. For a long time, we've realized that bringing relevant news to the surface is only part of the puzzle—it should ...

    Nokia shows Ovi brand the door | Wireless - CNET <b>News</b>

    The 4-year-old Ovi brand for mobile services and apps will be redubbed 'Nokia services,' the company says. The change will start kicking in over the summer. Read this blog post by David Meyer on Wireless.

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    Friday, April 22, 2011

    Alt Attribute & SEO Optimization

    SEO Optimization images has become more and more important in SEO (Seo optimization) for websites. The ALT attribute is really a critical step that is sometimes forgotten. This is often a lost chance of better rankings.


    In Google's webmaster guidelines, they advise using alternative text for the images in your web site:

    Images:. Make use of the alt attribute to provide descriptive text. In addition, we recommend utilizing a human-readable caption and descriptive text round the image.

    Why would they ask us to achieve that? The answer is easy, really; search engines like google have a similar problem as blind users. They can't begin to see the images.

    Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density, which isn't as relevant for rankings now since it was previously.

    On the other hand, high keyword density can, on some search engines like google, trigger spam filters, which might create a penalty for the site's ranking. Even without this type of penalty, your site's rankings won't benefit from this tactic.
    This process also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that really read aloud the contents of what's displayed on the screen. In browsing the net, the alt attributes of images are read aloud too.

    Imagine hearing a paragraph of text which is then repetitions of numerous keywords. The page would be far from accessible, and, to put it bluntly, would be found quite annoying.
    What exactly is an Alt attribute?

    An ALT attribute shouldn't be used as a description or a label for an image, though many people use it for the reason that fashion. Though it might seem natural to assume that alternate text is really a label or a description, it is not!

    What used inside an image's alt attribute ought to be its text equivalent and convey exactly the same information or serve the same purpose the image would.

    The goal is to supply the same functional information that a visual user would see. The alt attribute text should function as a "stand in" when the look itself is not available. Think about this question: Should you replace the look using the text, would most users receive the same basic information, and wouldn't it create the same response?
    A few examples:

     

    Some SEO Optimization Tips

    If a search button is really a magnifying glass or binoculars its alt text should be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

    If the image is meant to convey the literal contents of the look, a description is appropriate.

    If it's designed to convey data, then that information is what is appropriate.

    If it's designed to convey the use of a function, then the function is what should be used.

    Some Alt Attribute Guidelines:

    Always add alt attributes to images. Alt is mandatory for accessibility as well as for valid XHTML.

    For images that play merely a decorative role within the page, use an empty alt (i.e. alt="") or a CSS background image so that reading browsers don't bother users by uttering things like "spacer image".

    Keep in mind that it is the function from the image we are trying to convey. For example; any button images should not include the word "button" in the alt text. They should emphasize the action performed by the button.

    Alt text ought to be determined by context. Exactly the same image inside a different context may require drastically different alt text.

    Try to flow alt text with the rest from the text because that's the way it will be read with adaptive technologies like screen readers. Someone hearing your page should hardly be aware that a graphic image can there be.
    Please keep in mind that using an alt attribute for each image is needed to satisfy the minimum WAI requirements, which are used as the benchmark for accessibility laws in UK and the remainder of Europe. Also, they are necessary to meet "Section 508" accessibility requirements in america.

    It is important to categorize non-text content into three levels:

    Eye-Candy
    Mood-Setting
    Content and Function

    I. Eye-Candy

    Eye-Candy are stuff that serve no purpose apart from to create a site visually appealing/attractive and (in many cases) satisfy the marketing departments. There is no content value (though there may be value to a sighted user).

    Never alt-ify eye-candy unless there is something there which will enhance the usability from the site for someone utilizing a non-visual user agent. Use a null alt attribute or background images in CSS for eye-candy.

    II. Mood-Setting

    This is the middle layer of graphics which may actually set the atmosphere or set happens as it were. These graphics aren't direct content and could not be considered essential, but they are important in they help frame what's going on.

    Try to alt-ify the 2nd group as is sensible and is relevant. There may be times when doing so may be annoying or detrimental with other users. Then try to avoid it.

    For instance; Alt text that is identical to adjacent text is unnecessary, and an irritant to screen reader users. I suggest alt="" or background CSS images in such instances. But sometimes, it's vital that you understand this content inside for those users.

    Most times this will depend on context. Exactly the same image inside a different context may need drastically different alt text. Obviously, content ought to always be fully available. The way you use this case is a judgment call.

    III. Content and Function

    This is when the look is the actual content. Always alt-ify content and functional images. Title and long description attributes can also be so as.
    The reason many authors can't figure out why their alt text isn't working is they don't know why the pictures are there. You have to figured out precisely what function a picture serves. Think about what it's about the image that's important to the page's intended audience.

    Every graphic includes a reason behind being on that page: since it either enhances the theme/ mood/ atmosphere or it is critical to what are the page is attempting to explain. Understanding what the look is perfect for makes alt text simpler to write. And exercise writing them definitely helps.
    A way to look into the usefulness of alternative text would be to imagine reading the page on the phone to someone. An amount you say when encountering a particular image to make the page understandable towards the listener?

    Besides the alt attribute you've got a couple more tools available for images.
    First, in degree of descriptiveness title is in between alt and longdesc. It adds useful information and may add flavor. The title attribute is optionally rendered by the user agent. Remember they're invisible and never shown as a "tooltip" when focus is received through the keyboard. (A lot for device independence). So make use of the title attribute just for advisory information.
    Second, the longdesc attribute points towards the URL of a full description of an image. When the information contained in a picture is important towards the meaning of the page (i.e. some important content will be lost if the image was removed), a longer description compared to "alt" attribute can reasonably display should be used. It can provide for rich, expressive documentation of the visual image.

    It ought to be used when alt and title are insufficient to embody the visual qualities of the image. As Clark [1] states, "A longdesc is a long description of an image...The goal is to use any period of description essential to impart the facts of the graphic.

    It wouldn't be remiss to hope that the long description conjures a picture - the look - within the mind's eye, an analogy that holds true even for the totally blind."

    Even though alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not every images need alternative text, long descriptions, or titles.

    Oftentimes, you're better off just choosing your gut instinct -- if it's not essential to incorporate it, and when you don't possess a strong urge to get it done, don't include that longdesc.

    However, if it's necessary for the entire page to operate, then you have to add the alt text (or title or longdesc).

    What's necessary and what's not depends a lot about the function of your image and its context about the page.

    The same image may need alt text (or title or longdesc) in a single spot, although not in another. If an image provides absolutely no content or functional information alt="" or background CSS images might be appropriate to make use of. However, if the image provides content or adds functional information an alt will be required and perhaps a long description would be so as. In many cases this kind of thing is really a judgement call.

    Image Search Engine Optimization Tips


    Listed below are key steps in optimizing images:

    Choose a logical file name that reinforces the keywords. You should use hyphens within the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores like a word separator, such as "brilliant-diamonds.jpg";

    Label the file extension. For example, when the image search engine sees a ".jpg" (JPEG) file extension, it's likely to assume that the file is a photo, and if it sees a ".gif" (GIF) file extension, it's likely to assume that it is a graphic;

    Make sure that the written text nearby the image that is relevant to that image.
    Again, don't lose an excellent chance to help your website together with your images searching engines. Begin using these steps to position better on all the engines and drive more traffic for your site TODAY.

    Thursday, April 21, 2011

    Search Engine Optimization


    Gather close, dear friends and hear my words of warning. Gird yourself, for my tale would make any enlightened man or woman stagger back in disbelief. I do not share such news with you lightly. It is not my errand to harm or discomfort your mental or psychological wellbeing.


    Resist the urge to sever the very Internet connection with which you receive my message. I shall soon relieve your stress with a simple technique that will counter the malevolence that I describe.


    I reveal my knowledge only because you may in fact be a person possessing an enterprising mind. If this is true, I know you will see in my tale of woe and tragedy the shadow of immense opportunity.


    My Tale


    I have, in my professional pursuits been privy to the plans of many a starry-eyed business person. So eager are they to tap the keg of the Web that they have made themselves drunk with anticipation, even before a single sip of the digital elixir has crossed their lips.


    They are handy with their search tools, clever in their keywords and pen pay-per-click ads that seem to dance upon the page.


    It is all for naught, for the heady traffic pours into vessels so riddled with hole and crack, that from this torrent these businesses can scarcely moisten their lips. The websites to which they deliver their click-through treasure fail in their basic duty of capturing and converting the bounty.


    And so, they make changes. They replace the ineffective cup with a bowl and then a pitcher and then a saucer, each equally as impotent; each delivering little sustenance to them.


    Take your kerchief now from your pocket, dear friend, for my tale will bring tears to your eyes.


    In their quest to find the proper vessel these misguided souls fail to see the true opportunity. It is as if they are blind, and yeah, they truly are.


    They stick their inferior containers out into the flood and clinch their eyes tightly closed as if looking upon something abominable. Thus, they see only the result, and not the cause of their famine.


    But lift your head now and let the brightness of joy return to your face, for I can tell you now that you need not suffer as they do.


    The True Opportunity


    The core of the matter is this: the opportunity lies not in the container, but in the holes and cracks.


    Yes, each little imperfection offers up a chance to be corrected, each tiny fault a hope of repair. And when enough of these imperfections are discovered our cups will fill with abundance on which our businesses will become sated.


    Do not dismiss me now expecting tales of split tests and multivariate monstrosities, for I offer a much simpler way of stripping the blindfold from your eyes.


    I offer you: the Serial Test.


    Behold, The Serial Test


    I chuckle now as I think of the simplicity and power of this trick. It begins with the ability to measure traffic and track the very leads and sales that sustain you.


    You may choose Google Analytics or Clicky for its simplicity. Enterprises may prefer Omniture or Webtrends. It is of little consequence to me.


    It is only important that you be able to gauge the level in your cup as compared to the visits flowing into it.


    Seek not absolute accuracy, but seek instead consistency of measure and no more.


    Tread lightly! You must bring change in small steps, patiently and purposefully. Seek to join a crack or fill a hole.


    Change a headline, reduce the number of fields in your form or add trust-building symbols to the page. Change but one thing at a time.


    Accompany each change with a hypothesis, a thesis for what you expect the change to do for you. Most of the time, your hypothesis will simply be this:


    “This change will increase the percentage of visitors who take action; who convert to a lead or a sale as measured by ___________.”

    You must fill the blank, my friend.


    Will you measure calls you receive from the Web? Will you measure completed forms? Will you measure revenue per click? It is up to you.


    All I ask is that you choose a measure for which you know the current value and that will reliably rise or fall as your fortunes change.


    Test Duration


    Hold fast! Do not rush off to ogle your analytics, for we must first discuss statistical significance. Do not be disheartened. This term, though bulging with syllables simply means that you must let enough time pass before you review the results of your change.


    There are ebbs and flows within even a calendar week that must be considered. I say you shall let no less than a week pass before you evaluate any change. This assumes a heady stream of traffic.


    To ensure validity, you should let enough time pass for 100 conversions to occur or for thousands of eyes fall upon your change before you harvest your learnings.


    Measure your current page, which we call the control for an appropriate amount of time. Then measure the changed page, which we call the treatment for such a time as well. Then will you be ready to glean insights that will fill your cup.


    In many cases you will find a difference between the two. The treatment will offer an increase or decrease over the performance of its brother. But, don’t rush to the conclusion, for if the change is small, it is wholly invalid.


    Only Big Differences Count


    Do not think me foul that I must reveal that a serial test does not control for natural changes in the marketplace. Just as the temperature fluctuates from season to season, so too will your conversion rates and independently of changes to your site.


    Therefore stake your decisions on large changes. If your treatment causes a drop of 20% or more, you can be comforted that it is an inferior vessel. Cast it aside and restore the control. This is truly an honorable result!


    If your treatment brings a bounty of 20% or more in increased conversions, rejoice. You have found a new control.


    Otherwise, retain your control and try something anew.


    Repeat & Grow


    Tarry but a moment, dear reader, as you must prepare for the next test. Choose another change. Create your hypothesis. Select a measuring stick. Launch your treatment at the appointed time and wait patiently for statistical significance.


    And as God is my witness, I say that you will have prepared yourself to ease into a more profitable and fruitful pursuit: the split test.


    Your new-found skills at selecting what to change, at choosing metrics and knowing how long to test will serve you well. The split test will control for seasonal and competitive fluctuations that plague even the most stalwart of serial tests. Riches will be yours for the taking.


    Hark! I offer gifts with my glad tidings. For your pleasure, I offer my very own test planning document to guide you through your most pressing serial test.


    Use it in good health and growing prosperity as it guides you to online success. With it, you will rise above the blind rabble who would dare to compete with you.


    You will have questions, no doubt. Please share them in the comments for a rousing response from me and other smart readers like yourself.




    Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.



    Related Topics: Conversion Science



    Marin Software, a startup that creates search engine management software for advertisers and agencies, has raised $16 million in Series E funding led by Crosslink Capital with DAG Ventures, with Focus Ventures, Benchmark Capital, and Triangle Peak Partners participating in the round. This brings Marin’s total funding to $51 million.


    The company also announced that Eric Chin, partner at Crosslink Capital, will join the Board of Directors as an observer and that former Shutterfly VP of Finance John Kaelle has joined the executive team as Executive Vice President and Chief Financial Officer.


    Marin Software offers a browser application to help advertisers and agencies managing paid search advertising campaigns across Google, Bing, Yahoo, and other search sites. In the past year, the company expanded its product offering beyond paid search and now offers applications for managing Facebook ads, as well as Marin Retargeting, a complete workflow, analysis, and optimization solution for advertisers and agencies. In addition, Marin also launched Marin Professional, which offers a simple version of the company’s platform for search marketers who spend less than $100,000 per month.


    The company plans to invest the Series E funding to support the growth of its customer base which includes advertisers and agencies industries such as retail, education, financial services, insurance, travel, lead generation, automotive, B2B, and local. Marin currently serves 800 clients worldwide and manages 600 million keywords and more than $2 billion in annualized paid search spend for its customers.


    And could the addition of a new CFO could mean that Marin may be eyeing an IPO in the future? John Kaelle joined the company from Shutterfly, where he was Vice President of Finance and Investor Relations. While at Shutterfly, Kaelle managed company growth from 150 to over 600 employees, revenue growth from $54 million to over $300 million, and an IPO in 2006.


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    Search Engine Optimization - An OverviewSlide11 by doggy00123