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Bump, the application maker known for its mobile device contact and photo exchange technology, has just released an update to its iOS applications — iPhone, iPod touch, iPad — that supports user-to-user music sharing.

In version 2.2, Bump [iTunes link] users can select songs from their iTunes collection to share with friends via the classic Bump gesture. Music recipients can then listen to the full tracks, as streamed from YouTubeclass="blippr-nobr">YouTube, or preview and buy them on iTunes.

Co-founder and CEO David Lieb believes music sharing and Bump are perfect companions. “We think Bump is the simplest and easiest way to tell your friends about songs and artists you love,” he says.

Bump is making an educated bet that music sharing will follow in the footsteps of photo sharing, which is now the most popular feature of its applications “with more than a million photos shared every weekend,” according to Lieb.

Bump already supports contact, calendar event and photo exchange, and also enables users to become fast friends on class='blippr-nobr'>Facebookclass="blippr-nobr">Facebook, class='blippr-nobr'>Twitterclass="blippr-nobr">Twitter and class='blippr-nobr'>LinkedInclass="blippr-nobr">LinkedIn simply by bumping phones together. The startup also makes available an API to third-party application developers. PayPal, for instance, recently upgraded its mobile applications to allow for money transfers via Bump.

Image courtesy of class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr, Yutaka Tsutano

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class="f-el">class="cov-twit">Follow Mashable Mobileclass="s-el">class="cov-rss">Subscribe to the Mobile channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

A chill’s setting in and everyone (in the U.S., at least) is putting away their Halloween pumpkins and skimming over their Turkey recipes. While the seasons are quickly changing, we’ve brought together another round of social media tools and resources from the past week or so.

Check out class='blippr-nobr'>Social Mediaclass="blippr-nobr">social media for tips on how to gain Twitterclass="blippr-nobr">Twitter influence, or a glimpse at the future of Foursquareclass="blippr-nobr">Foursquare. Tech & Mobile includes a thorough discussion of online privacy, A/B testing resources for developers, and website designs that blew us away. Business comes packed with tips for using Facebookclass="blippr-nobr">Facebook’s new groups, marketing to an international audience, and startup funding tips from eight investors.

Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.

Social Media

• Top 10 Twitter Trends This Week /> Wondering what was hot in the Twitterverse this past week? Check out our comprehensive chart of the top trends.
• 10 Fun Doodling Apps to Unleash Your Creativity/> The pen and paper may be on a fast track to obsolescence, but the doodle will live on forever. These 10 sites are some of our favorites.
• The Future of Social Media and Politics/> With the midterm elections in their final throes, we spoke to some key players for their views on what the rise of mainstream social media has in store for the next generation of political campaigns.
• HOW TO: Gain Twitter Influence/> Twitter Influencers Guy Kawasaki and Robert Scoble share their tips for earning Twitter cred.
• 4 People Who Let the Crowd Control Their Destiny/> We’ve taken a look at four instances of crowd sourcing one’s life — all of which launched around the same time, but include their own set of hardships and rewards.
• A Glimpse at the Future of Foursquare/> CEO and co-founder Dennis Crowley discussed the future of Foursquare Wednesday, touching on customized recommendations, the instant checkin, and brand discovery.
• HOW TO: Organize a Mashable Meetup/> Many of our readers have been taking the reins in getting to know each other by organizing Mashable Meetups. Here’s how to get started setting up your own.
• 5 Must-Follow Non-Profits Making a Difference With Social Media [Mashable Awards]/> From raising money to spreading awareness to connecting with people, social media is a boon for non-profit organizations. Here are five must-follow groups that stood out in 2010.
• Social Media Weddings: 4 Tips From the Pros/> Social media can help you research vendors, communicate with guests and share your big day with your friends and family. Here’s how.
• An Inside “Look” at Showtime’s New Voyeuristic Series/> Based on director Adam Rifkin’s 2007 film of the same name, “Look” was shot via security cameras and integrates social media.

For more social media news and resources, you can follow class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable social media channel on Twitter and become a fan on Facebook.

Tech & Mobile

• 10 Essential Websites for iPhone Photographers/> We’ve bookmarked 10 brilliant online resources that offer great galleries, talent showcases, app reviews, exhibition news and more, all for the iPhone photography enthusiast.
• 5 Website Designs That Blew Us Away [Mashable Awards]/> A beautiful website can blow you away: Here are a few of the websites we think showcased excellent design work this year, both in terms of form and function.
• 5 Stylish iPhone Alarm Clock Apps to Wake You Up On Time/> We’ve tried and tested five great alarm clock apps for the iPhone that can’t make getting out of bed any easier, but at least you can customize your morning.
• “Def Jam Rapstar” Raises the Roof Just Short of Greatness /> The game’s creators can go on and brush their shoulders off because the limited options won’t hold those living room MCs back from personal stardom.
• The Social Future of Xbox Live and “Halo” /> We spoke with “Halo” Franchise Development Director Frank O’Connor to learn more about Bungie and Microsoft’s strategy for promoting social gaming with “Halo: Reach.”
• 9 iPhone Apps for Managing the Recruiting Process/> Instead of creating new processes or downloading a bunch of new apps, here are some iPhone apps you might already have that can help you manage the recruiting process.
• 5 Media Format Flops Destined To Be Forgotten /> For every VHS, there’s a BetaMax. As consumer electronics companies do battle, the tech landscape is littered with losers. Check out the interesting stories behind 5 famous flops.
• Hands-on With Logitech’s Wireless Solar Keyboard /> The K750 won’t change your life. It won’t even even help you type faster. It will, however, allow you to buy a few less batteries.
• 10 Intermediate and Advanced Tips from PHP Masters/> We asked class='blippr-nobr'>PHPclass="blippr-nobr">PHP experts about their top suggestions for developers on their way to becoming true masters of the art and science of PHP.
• Online Behavior Tracking and Privacy: 7 Worst Case Scenarios/> If advertisers continue to self-regulate online tracking or if the government steps in, what’s the worst that could happen? We spoke to experts on both sides of the issue to find out what’s at stake.
• Two Ways Developers Will Interact With Google TV Viewers/> class='blippr-nobr'>Connectedclass="blippr-nobr">Connected devices like the Google TV promise to bring the web to your living room in one of two ways: optimized websites and native applications.
• 12 Tech Toys for a Geeked-Out Wedding/> A wedding is no time to hide your inner geek. These 12 gadgets will spice up any lo-fi nuptial celebration.
• 7 A/B Testing Resources for Startups and Solo Developers/> If you need a simple, inexpensive way to figure out what’s going to make your website’s users click on that big, red button, check out these tools.
• HOW TO: Start Your Own Internet Talk Show/> Do you fancy yourself a budding talk show personality? With a few inexpensive tools and a bit of planning, you can launch your own web show. Here’s how to do it.
• Why Location Apps of the Future Will Do Much More Than Checkins/> class='blippr-nobr'>Sparkleclass="blippr-nobr">Sparkle is a new location platform launching today from Location Labs.
• 5 MP3 Players for Pumping Up Your Workouts/> Whether you’re looking for a new MP3 player or an alternative to taking your expensive phone into the danger zone, we’ve got five options that are ideal for sporty types.
• The Evolution of Mobile /> We’ve certainly come a long way.

For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.

Business

• HOW TO: Score a Job Through Facebook/> While Facebook is known as a casual network of friends, with 500 million users, it has the potential to be one of the largest job hunting resources available – if used correctly.
• How Online Private Sales Work and How Businesses Can Get Involved/> A look at the ins and outs of online private sales and how businesses can benefit from getting involved.
• 4 Things Small Businesses Should Know About Facebook’s New Groups/> Can Facebook’s new Groups feature be used for business? Here’s a rundown of what you should include in your Facebook biz strategy.
• 5 Tips for Marketing Online to an International Audience/> Expanding your marketing efforts to an international audience widens your brand’s reach, but it entails understanding regional cultures, laws and online behaviors.
• Drupal Founder on Why Open Source is Good for Business /> Fresh off of an $8.5 million round of funding, Acquia and class='blippr-nobr'>Drupalclass="blippr-nobr">Drupal founder Dries Buytaert spoke with Mashable about the role of commercial interests in the success of open source software.
• What to Consider When Building an In-House Social Media Team/> We talked to professionals who have built a social media team – from big global businesses to small companies – in order to pin down some best practices.
• Essential Startup Funding Tips From 8 Seasoned Investors/> Mashable reached out to angels, seed stage investors and VC firm partners and asked them to share their best advice on how to get your big idea in front of the right people.
• 5 Tips for Improving Your Social Customer Service/> Companies that provide support through public channels keep customers happy and gain a reputation as consumer-focused businesses. Check out these tips for streamlining your social support model.
• 5 Proven Strategies for B2B Social Media Marketing/> B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.
• HOW TO: Calculate the ROI of Your Social Media Campaign/> If you’re not measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Here are some tips to get you on a results-driven path.
• 10 Reasons Every TV Exec Needs to Start Tweeting/> Twitter offers a lot for TV execs looking for a real-time understanding of what fans want. Here’s why everyone in the TV biz should start tweeting.

For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

[Image courtesy of Webtreats]

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class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

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The Search Engine Optimization (SEO) industry has grown tremendously in the past few years, and to such an extent that many SEO practices have become important components of the Internet marketing strategies for many businesses.

However, although the ever-changing dynamics between search engine algorithms and SEO techniques have evolved in complexity and in many different directions, very little has been done to actually measure the effectiveness of these SEO methodologies and processes. Significant amount of money is budgeted yearly by businesses for their website's SEO projects, but only a few actually conduct a regular review of their SEO programs. A well-designed SEO audit is therefore a necessity. The SEO website audit is also fast becoming the norm in many companies wanting an objective assessment of the effectiveness of their SEO initiatives.

As with any other audit, SEO website audit is a means to examine the efficiency and effectiveness of business websites. It seeks to identify the gaps between expected and actual website performance. The end goal of SEO audit is to recommend improvements and maximize the benefits from SEO investments.

SEO Website Audit in a Nutshell?

SEO audit is a means to track the performance of the various SEO activities conducted for a website. Through the SEO website audit, the status of the site as evaluated by search engines can be assessed. With SEO audit, there is now a way to examine the robustness of the website's technical framework and infrastructure, which includes SEO keywords, content, meta tags, and link popularity, and in comparison with top competitors.

The SEO website audit is both a quality and performance review. It measures the value added to the website as a result of the SEO work done on it, such as search engine rankings, traffic volume, and conversions.

The output of an SEO audit is a report on the site's performance. It contains the issues and problems that cause poor website performance, and the most efficient and effective SEO techniques to employ from thereon to improve performance. Moreover, the SEO audit report will identify SEO methodologies that can be removed from the SEO program altogether because they are not effective and are a waste of investment.

Benefits of the SEO Audit

What are the benefits of an SEO audit? Here are a few of them:

1. An SEO website audit can pinpoint reasons for poor ranking performance and provide helpful performance improvement advice.

2. An SEO audit can assess the extent and scale of poor performance. It can also rectify whatever damage done by past SEO methodologies by providing valuable decision-making information on whether to hire professional SEO experts to work on the problem, or continue with in-house SEO work.

3. An SEO website audit guarantees management buy-in and support, particularly when conducted by a third-party SEO auditor. When confirmed by concrete metrics, this can convince decision makers in the company that present and future SEO strategies are working effectively for the business.

Making SEO web site audit a part of the business road map should be one of the most important undertakings for a company. SEO audit ensures that the company's SEO initiatives are well-validated and worth the investment.

Debbie Everson is the CEO of SearchMar.com, the leading provider of search engine optimization & online marketing solutions to over 200 small businesses. Debbie brings over 15 years of experience leading SEO and direct marketing programs for some of the most respected brands in technology, retail and healthcare. Read my SEO Blog. Follow me on Twitter. Call 866-885-6263 for a free consultation. Article Source: http://EzineArticles.com/?expert=Debbie_Everson